Spaghetti sauce, research, and product development

I came by another interesting video at ted. The speaker talks about how there are no “one best product”, people rather prefer different things. However, people are generally unable to put what they like into words. Though the speaker talks about pasta sauce, his points are easily relevant to research and product development. The bottom line is that you should not look for one perfect product, you should rather find several good products which sever groups of your customers.

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